6 Nov 2025
Dr Dunay Schmulian
Tinnitus isn’t new; plenty of scholars and important figures before us noted a ringing in their ears without a name. Thankfully, these days we not only have a name for the fluttering in your ears, but several expert-led methods to manage it, too!
If you’ve struggled with the persistent ring of tinnitus, you know how exhausting it can be to battle the constant noise. Instead of chasing a one-time cure, you can empower yourself by learning how to retrain your brain's response through habituation.
This process leverages neuroplasticity, the brain’s incredible ability to rewire itself, to change how you perceive and respond to tinnitus.
The Tinnitus Trap: Why It’s So Distressing
You might feel trapped by the incessant ringing that disrupts your sleep and floods your thoughts with anxiety and frustration. The experience of tinnitus is not just about the sound; it’s about the cycle of emotional distress that comes with it.
When your ear picks up the internal noise, your brain flags it as important or even dangerous. This reaction triggers the limbic system, the part of your brain responsible for emotion and fear, thereby intensifying your stress response.
This cycle can create an environment where the sound seems louder and more intrusive with every anxious thought, but you don’t have to just “deal with it” forever.
The frustration you feel is not a personal failing but the natural response of your brain as it reacts to tinnitus. Recognising this loop is the first step towards learning how to ignore tinnitus through a process known as habituation.
Defining Habituation: The Brain’s Natural Filter
Habituation is your brain’s ability to filter out repetitive, non-threatening stimuli that it deems unimportant.
You can think of it like the way you gradually stop noticing the hum of your refrigerator or the background chatter in a busy room. Your brain learns to push these sounds into the background, allowing you to focus on what truly matters.
In the case of tinnitus, the goal is to train your brain to classify this sound as unimportant. Once your brain makes this shift, you can rest assured that the ringing will no longer dictate your mood or distract you during important activities.
The process of habituation relies on neuroplasticity and tinnitus management. By forming new neural connections, your brain gradually learns to ignore the tinnitus.
This natural filtering process helps you shift your focus towards practical strategies for managing tinnitus with confident ease, rather than seeking an elusive cure.
Roadmap to Habituation: Key Management Techniques
Sound-Based Treatment
You can benefit from exploring sound-based treatment, which is grounded in the neurophysiological model of tinnitus. This approach leverages sound enrichment strategies that can recalibrate your brain's auditory processing, making the tinnitus less intrusive.
Whether you have hearing loss or not, you can also benefit from options like brainwave tinnitus treatment and amplification devices or hearing aids, which are designed to enhance overall sound quality and promote neural reorganisation.
This can provide an additional layer of support in your journey towards a more balanced and manageable auditory environment.
Personal Adjustment Counselling
Through personal adjustment counselling, you benefit from sound therapy or directive counselling for tinnitus, where experts in tinnitus treatment help you understand your tinnitus and its triggers.
This approach integrates calming auditory signals, like nature sounds or white noise machines, to provide a sound environment that reduces the prominence of the tinnitus.
Counselling sessions educate you about how your brain processes sound and help you form new, less distressing associations.
You can rest assured that as you learn to “dial down” the importance of tinnitus, you will gradually experience a decrease in the emotional distress associated with it.
Cognitive Behavioural Intervention (CBI): Changing the Reaction
While personal adjustment counselling addresses the auditory aspect of tinnitus, cognitive behavioural intervention (CBI) focuses on changing the reaction your brain has towards the sound.
CBI guides you in identifying and restructuring negative thoughts associated with tinnitus. Instead of reinforcing the anxiety-tinnitus loop, you learn to challenge negative thoughts and replace them with calmer, more balanced perspectives.
CBI techniques emphasise relaxation, exposure therapy, and cognitive restructuring. You engage in exercises that help destigmatise the ringing noise and reduce your emotional response, eventually decreasing the perceived loudness and disruptive impact.
Therapy for tinnitus is designed to solidify your mind’s adaptation, ensuring that the intensity of tinnitus no longer controls your emotional well-being.
Practical Steps You Can Start Today
A great way to start is incorporating gentle background sounds into your daily life, as they can help mask the ringing and give your brain an anchor for habituation, making it easier for it to classify the tinnitus as non-threatening.
Rather than seeking absolute silence, which may amplify your tinnitus, you can use white noise machines, nature sound recordings, or even a fan to reduce anxiety and improve focus.
You can also significantly improve your coping outcomes by paying attention to sleep hygiene and stress management; getting adequate rest is essential because a sleep deficit often heightens the sensitivity to tinnitus.
How often have you tried to get some hard-earned rest, only to find that your tinnitus doesn’t sleep when you want to? With nothing to focus on at night, tinnitus can often feel worse when you’re trying to sleep.
Mindfulness techniques like yoga and deep-breathing exercises can calm your nervous system and support the brain’s rewiring process. Reducing overall stress also lessens the emotional distress of tinnitus, weakening the vicious loop that fuels the annoyance from the ringing.
But our number recommendation for those considering tinnitus management? Become patient!
Habituation is not an overnight fix; rather a deliberate and effective strategy towards lasting and long-term relief. It is vital that you remain patient as you work with your mind to gradually reclassify the tinnitus sound as unimportant. You may only notice small improvements at first, but over several months the benefits will accumulate.
You can take solace in knowing that every small step forward is a victory in your journey towards mastering tinnitus, and that our expert team is at your side for every step of the way.
Take Control of Your Hearing Health
You have the ability to change your relationship with tinnitus.
From sound treatment techniques to professional-led therapy, you can transform how you hear the world with the help of expert care. While there is currently no cure for tinnitus, rest assured that you can find lasting relief from the ringing noise!
If you’re curious about tinnitus management or looking to get in touch with our team, please don’t hesitate to request a callback and we’ll be in touch as soon as we can.
Don’t want to wait? Give us a call at 07 5471 8068.
Dr Dunay Schmulian
Dunay has been helping people hear and connect since childhood—her first “clinic” began in a South African sandpit at age four. Now a globally recognised audiologist with a PhD and Master of Counselling, she combines science and compassion to transform lives affected by hearing loss and tinnitus.



